rimowa
PROJECT UNDER
IC Web
CLIENT
RIMOWA Thailand
IC Web
CLIENT
RIMOWA Thailand
BACKGROUND
RIMOWA is one of Europe's leading manufacturers of premium travel and carry-on luggage made of aluminum and polycarbonate. For the branches in Thailand, they aimed to conduct service point of sell web-application to enhance the customer experience to be faster, easier and seamless.
We kicked off our project by aligning the goals and process with partnership and conducted stakeholder interviews to validate and further refine the project approach, goals, and objectives. We started the design process by understanding the client's requirements by interviewing to gain knowledge and insights on preferences, pain points, and suggestions. Due to all the information we gathered, we designed based on objectives to shorten the service and repair processes, make it more convenient, and cover all needed functions.
We kicked off our project by aligning the goals and process with partnership and conducted stakeholder interviews to validate and further refine the project approach, goals, and objectives. We started the design process by understanding the client's requirements by interviewing to gain knowledge and insights on preferences, pain points, and suggestions. Due to all the information we gathered, we designed based on objectives to shorten the service and repair processes, make it more convenient, and cover all needed functions.
USER FLOW + WIREFRAMING
I created a user flow based on interview data to focus on staff's movement throughout their working process to cover every step while they're providing the repair service. Then I did wire-framing to be a visual guideline for the design based on user flow.
The 4 main features are customer registration, customer profile, service request, and pick-up request.
The 4 main features are customer registration, customer profile, service request, and pick-up request.
DESIGN DECISION
For the design direction, we considered following RIMOWA's brand image and identity. These are in the middle between tangible craftsmanship and intangible modern lifestyle, likewise, well represent their well-known RIMOWA’s character.
