kasikorn privilege for wisdom / premier
visual design
PROJECT UNDER
IC Web
CLIENT
Kasikorn Bank
BACKGROUND OBJECTIVE
Monthly E-newsletter the WISDON and PREMIER onward are wealth and lifestyle information websites under Kasikorn bank, the number one of Thai's banking industry. They provide investment news and direction, especially for The WISDOM and PREMIER credit cardholder. In addition, they use this channel to increase exclusive privilege and banking service solely for their special customers.
We were asked to revamp their website to reach their goals of impressing their exclusive and significant customers.
We were asked to revamp their website to reach their goals of impressing their exclusive and significant customers.
DESIGN DECISION
We decided to convey a sense of luxury through photography and styling to creates memorable experiences according to customer expectations. The design direction was shown in magazine style, empathizing the use of large images to narrate contents and the use of huge white space was made clear and clean. Plus, the serif font face perfectly adds fashion and a luxurious look.
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OTHER RELATED PAGES
A birthday celebrating single-page website was made for all the WISDOM cardholders. Its design direction was reflected brand identity with the objective to make the recipient recognizing the feeling of receiving presents and celebrating.
